Why Hospitality Desperately Needs New Thinking If It Is To Survive

The Covid Cohorts. Source: SafePrem Solutions Limited / World Economic Forum
  1. Covid Cavaliers: They have never believed in the ‘Covid hype’ and will take to the end of restrictions enthusiastically.
  2. Covid Casuals: Emboldened by vaccines or impervious of risk, they will be in stores, bars and restaurants without hesitation.
  3. Covid Converted: They’ve enjoyed their ‘to the door’ service, and will dip in and out of physical settings.
  4. Covid Cautious: They will look for ways in which public spaces are managing their safety.
  5. Covid Concerned: The pandemic has changed life irreversibly. They will not return until every concern has been eradicated.

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